Studies have shown that companies with names that have either a “K” or an “X” sound are more memorable—they’re “sticky.” The apparel brand Spanx chose this name precisely for that reason. Like Spanx, “Cicatrix” has both K and X sounds, making it extremely memorable. The word “Cicatrix” refers to scar tissue, which conveys a sense that could be either gnarly or sophistocated and deeply sagacious.